Alaskan Fishing Guide Service

Client Showcase: FishHound Expeditions

8x ROAS on Google Ads | 200+ Booked Trips

What We Did

  • Google Ads

  • CRM Management

  • Marketing Funnel Design

  • Graphic Design

  • Consulting & Strategy

The Challenge:

  • The "Word of Mouth" Ceiling: Fishound was already a heavy hitter in the Alaskan scene. They needed to move beyond referrals and start capturing the massive influx of "bucket list" tourists planning trips from 3,000 miles away.

  • The Admin Grind: For a guide, time on the computer is time off the water. Managing inquiries, chasing deposits, and answering the same "what do I bring?" emails was turning the business into a desk job.

  • The Visibility War: The Alaskan tourism market is cutthroat. When a client searches "Alaska Fly Fishing Guide," you either own the top spot, or you lose the booking to the outfit that does. They needed to dominate search intent, not just hope to be found.

Intercept the tourist, automate the chase.

The Mission

Fishound was already a giant, but they needed to stop leaving money on the table during peak season. We launched a Google Ads offensive that captured high-dollar travelers the moment they started planning. The result? A streamlined booking engine that generated 200+ trips and an 8x ROAS, proving that the right system can fill a fishing guides calendar faster than reputation alone.

Turning "Tire Kickers" into Confirmed Trips.

A Strategy for Guides: Stop Leaking Leads

Clicks don't pay the fuel bill; bookings do. A common mistake in the industry is spending heavy on Google Ads without a website that can handle the traffic. We fixed the leak. We redesigned the user experience to be seamless on mobile devices—where 80% of travelers plan their trips. This wasn't just about making it look pretty; it was about Conversion Rate Optimization. We built a digital path that takes a stranger from "Just Looking" to "Deposit Paid" without getting lost in the weeds.

Performance Metrics

Turning a limited startup budget into market dominance.

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Google ROAS
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Booked Trips
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Google Leads

Transforming a "tool" into a "desire."

Lifestyle Brand Engineering

Before we stepped in, the product looked like inventory. We changed the narrative through professional content production. By staging realistic hunting and outdoor scenarios, we elevated the product from a simple tool into an aspirational lifestyle piece. This creates the emotional connection required to sell premium products at a premium price point.

Knife photo: Hunting Marketing Agency