Industry Experts that Live the Lifestyle

Our Marketing Team

Dedicated die hards that love to fish & hunt.

Meet a Team of Professionals

Your marketing team should walk the walk. Live for the pursuit. Know the woods. Understand the waters. Crave the thrill of setting the hook. Understand the hunt is more than just pulling the trigger.

Jacob Frazier

A hunting & fishing junkie that comes from a generation of outdoors heritage. Roots tied to deer hunting camps in northern Michigan, trapping, charter fishing, duck hunting, shooting guns, & sitting around the fire drinkin beer with the guys. Tie this in with a track record of running 50+ successful marketing campaigns for outdoors businesses. You have yourself a lethal asset on your team that is illegal in all 50 states.

Owner/CEO

Logan Gunckel

The best in the game when it comes to Facebook Ads, consistently driving exceptional results that leave competitors behind. Growing up Fishing the Great Lakes and in the pursuit of Whitetail deer in Northern Michigan, he deeply understands the industries audience and fine-tunes every campaign. He consistently achieves high click-through rates, conversions, and sales. He’s set the standard for high-performing Facebook Ads, consistently outshining the competition.

Owner/CEO/Meta Ads Pro

Drew Larsen

Drew Larsen is a hunting and fishing fanatic with deep roots in the outdoors. A purebred Yooper, he grew up walleye fishing, deer hunting in northern Michigan, predator hunting, and kicking back at duck camp. He’s no stranger to shooting guns, setting hooks, or sitting around the fire with a cold beer in hand & swapping stories with the guys. A relatable man who finds connections with some of the best in the industry. Constructing strategies that that help businesses scale revenue.

Owner/CEO/Strategist

Ashton Bracket

A marketing powerhouse with over a decade of experience spanning everything from teaching kids to throw an atlatl to managing PR and marketing for an Alone runner-up. Whether it’s graphic design, social media, or content creation—she gets it done. When she’s not behind the screen, you’ll find her outdoors at bass tournaments, on hunting trips, or making memories with her husband and three kids.

Outdoors Marketing Pro

Dawson Damer

The architect of our brand's identity. Dawson is a Michigan native with a meticulous eye for the details that matter, specializing in everything from iconic logo design and product illustration to cohesive print and visual assets. As an avid hunter, he doesn't just design for the outdoors; he understands it. When he’s not building brands, you'll find him in the woods, living the very lifestyle he helps to visualize.

Expert Graphics Artist

Jack Gierke

Born and raised in Michigan’s Upper Peninsula, Jack Gierke has a deep connection to the rugged outdoors. An avid fisherman and hunter, he enjoys pursuing adventures in the pristine lakes and forests of the Great Lakes region. With a passion for nature and a love for the traditions of the U.P., Jack embodies the spirit of the Northwoods.

Field Partnership Specialist

Paul Strople

The guy who makes us look damn good. Paul is a wizard in the editing bay, with a deep, technical skillset in cinematography, photography, and motion graphics. An avid fly fisherman, he understands that the best stories are told in the details—both on the river and in the final cut.