Engineering a digital dominance for the mobile hunter.

Client Showcase: Hunt Arsenal

19.5x ROAS on Meta | 24x ROAS on Google

What We Did

  • Facebook & Instagram Ad Management

  • Google Ads

  • Email Marketing

  • Graphic Design

  • Video Editing

  • Competitor Analysis

  • Branding

  • Consulting & Strategy

The Challenge:

  • The Sea of Sameness: The mobile market exploded with generic "black stick" copycats; we had to differentiate Hunt Arsenal as the premium engineering choice.

  • The Ounce Game: In the public land game, weight is currency. We had to visually prove that cutting pounds didn't mean sacrificing structural integrity or comfort on an all-day sit.

  • The Policy Trap: Navigating the "restricted content" minefield on Meta required surgical ad copy to sell tactical hunting gear without triggering the ban hammer.

  • The Rut Deadline: Faced a compressed window; pre-season budget before October required high-velocity testing to find the winning creative before prime time.

An industry disruptor.

The Mission

We were tasked with a single objective: Turn a gear company into a cult. The goal was to position Hunt Arsenal not just as a manufacturer, but as the flag-bearer for "Project Mobile Hunter"—a lifestyle dedicated to the relentless pursuit of going further and hunting harder. We declared war on the "heavy metal" industry, crafting a strategy that spoke directly to the public land hunter tired of being limited by weight.

We executed a high-velocity ad offensive that didn't just sell product; it recruited members to the cause. By validating the mobile lifestyle, we drove over 9,000+ units sold, achieving a staggering 19.5x ROAS on Meta and 24x ROAS on Google. This wasn't just marketing; it was brand positioning to capture market share of the mobile category.

Project Mobile Hunter. The new standard.

The Mobile Hunting Takeover

Traditional hunting gear is built for comfort; mobile gear is built for results. We saw a gap between the "weekend warrior" and the dedicated public land grinder. Our mission was to brand Hunt Arsenal as the flag-bearer for Project Mobile Hunter, creating a visual language that speaks directly to the guy carrying his entire setup on his back. By highlighting the freedom of the mobile system, we didn't just sell gear—we recruited an army of hunters ready to ditch the ladder stands and take control of their season.

Performance Metrics

Capturing market share of the mobile hunting industry.

+0.0 x
META ROAS
+0 x
Google ROAS
0.0k +
Units Sold

Transforming a "tool" into a "desire."

Lifestyle Brand Engineering

Before we stepped in, the product looked like inventory. We changed the narrative through professional content production. By staging realistic hunting and outdoor scenarios, we elevated the product from a simple tool into an aspirational lifestyle piece. This creates the emotional connection required to sell premium products at a premium price point.

Knife photo: Hunting Marketing Agency