Ice Fishing Gear Company

Client Showcase: Ice Hawk Fishing Gear

15 ROAS on Meta | 12 ROAS on Google

What We Did

  • Facebook & Instagram Ad Management

  • Google Ads

  • Graphic Design

  • Video Editing

  • Branding

  • Consulting & Strategy

The Challenge:

  • The Disconnect: We had to disrupt an industry married to tradition, convincing anglers to trade their trusty $15 tip-ups for a high-tech electronic system.

  • The Window: The Ice Belt has a ruthless deadline; we faced a compressed 12-week selling window (Dec–March) to generate 100% of the year’s revenue before the ice melted.

  • The Audience: You can’t target the Hardwater crowd with open-water tactics. We had to filter out fair-weather fishermen and target diehards who live for first ice.

Aggressive share of the ice fishing gear industry

The Mission

We were tasked with a single goal: take a second-year startup and dominate the Ice Belt before the season melted away. We didn't just market a product; we evangelized a new era of hardwater tech. We engineered a high-velocity digital ecosystem designed to capture anglers from the moment first ice formed. We executed a tech-forward branding strategy, utilizing aggressive video ads to stop scrollers and prove the gear could handle the freeze.

Where others struggled with the short season, we thrived—surgically targeting mobile hole-hoppers and walleye hunters with high-intent campaigns. From forensic conversion tracking to optimizing their Google Shopping feed, we turned a compressed 12-week window into a record-breaking revenue engine.

Branding the shift from "Old School" to "Industry Standard."

The New Ice Fishing Age

For decades, the ice fishing industry has been stuck in the past, relying on gear that hasn't evolved since the 1950s. We didn't just market a tip-up; we branded a momentum shift. Our visual strategy was designed to position Ice Hawk as the tip of the spear—using sleek, high-definition creative to prove that the Hardwater revolution is here. By showcasing the technology in action against the harsh reality of the frozen tundra, we gave modern-day die-hards an identity to rally behind. The visuals didn't just ask for attention; they declared that the era of "wood and string" is over, and the future of ice fishing has finally arrived.

Performance Metrics

Turning a limited startup budget into market dominance.

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META ROAS
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Google ROAS
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Units Sold

Transforming a "tool" into a "desire."

Lifestyle Brand Engineering

Before we stepped in, the product looked like inventory. We changed the narrative through professional content production. By staging realistic hunting and outdoor scenarios, we elevated the product from a simple tool into an aspirational lifestyle piece. This creates the emotional connection required to sell premium products at a premium price point.

Knife photo: Hunting Marketing Agency