Knife Manufacturer Case Study

Client Showcase: Rapid River Knifeworks

+ $1.6 million in Added Revenue in 1 yr

What We Did

Website Redesign & Management
Meta Ads
Google Ads
Email Marketing
Social Media Management
Brand Deals & Partnerships
E-commerce System Management

The Challenge:

The Disconnect: Despite being a retail giant, less than 10% of their total revenue came from online sales.
Infrastructure: The website was a relic—outdated and unoptimized for mobile conversions.
Ad Suppression: Meta was flagging their account due to the "weapons" category, causing constant ad rejections.
Manual Chaos: Fulfillment was 100% manual. There was no inventory sync, no automation, and no content strategy to feed the machine.

Generational brand identity

The Mission

We were tasked with a single goal: evolve Rapid River Knifeworks from a local retail giant into a national e-commerce powerhouse. We didn't just 'run ads'—we engineered a complete digital infrastructure. We executed a full website redesign optimized for high-volume sales and implemented forensic-level conversion tracking to account for every dollar spent.

Where other agencies failed, we succeeded in navigating complex ad policies, securing approvals for 'restricted' products on Meta and Google to open the floodgates of traffic. From daily content production and inventory systems to automated email flows, we turned a manual operation into a predictable, self-sustaining revenue engine.

Building an untouchable visual identity in a restricted industry.

Command the Feed

In the outdoor space, most brands play it safe to avoid the ban hammer. We play to win. These visuals were engineered to thread the needle—passing strict platform scrutiny while delivering the aggressive, high-contrast appeal that stops a serious outdoorsman in his tracks. It’s not just about compliance; it’s about establishing the kind of dominance that makes the competition look like amateurs.

Transforming a "tool" into a "desire."

Lifestyle Brand Engineering

Before we stepped in, the product looked like inventory. We changed the narrative through professional content production. By staging realistic hunting and outdoor scenarios, we elevated the product from a simple tool into an aspirational lifestyle piece. This creates the emotional connection required to sell premium products at a premium price point.