Client Showcase: Bloop Bead Co.

3.2x online sales through Meta and Google.

A Michigan bead company with a loyal following and no reach beyond it. We built the paid engine that put them in front of steelhead and salmon anglers nationwide.

What We Did

  • Facebook & Instagram Ad Management

  • Google Ads

  • Graphic Design

  • Video Editing

  • Branding

  • Consulting & Strategy

The Challenge:

  • The $6 Problem: A hand-poured bead looks like a gas station bead on a screen; we built creative that proved the difference.

  • No Search Volume: Nobody types "bead company"; we captured the terms anglers actually search — bead fishing, steelhead beads, salmon rigs.

  • The Niche Inside a Niche: Platforms don't know bead anglers exist; we targeted by species and technique instead of "fishing."

  • The Run Calendar: Runs decide when anglers buy; we staged spend ahead of each one instead of chasing it.

The Mission

Make the whole country see what Michigan already knew.

Bloop never had a product problem. Anglers who found them reordered. The problem was reach. We built Meta and Google campaigns around steelhead and salmon technique instead of generic fishing traffic, ran them ahead of every run, and gave a $6 handmade bead the presentation it deserved. Online sales tripled.

Every bead has a name.

The personality was already there. We put it in the ads.

Chrome Wrecker. Slaughterhouse. Kingsbane. We built creative around that instead of product photos — macro shots showing the UV and glow, color lineups anglers can actually shop, video with beads in the water. Same look from ad to product page, so anglers recognize Bloop before they read the name.

Performance Metrics

Capturing market share of the Salmon/Steelhead/Trout industry.

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Online Sales
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In Order Volume

Transforming a "tool" into a "desire."

Lifestyle Brand Engineering

Before we stepped in, the product looked like inventory. We changed the narrative through professional content production. By staging realistic hunting and outdoor scenarios, we elevated the product from a simple tool into an aspirational lifestyle piece. This creates the emotional connection required to sell premium products at a premium price point.

Knife photo: Hunting Marketing Agency