Conserving the Sport

Marketing Agency for Fishing & Marine Brands

Marketing that hooks your audience and keeps the sport alive for the next generation.

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FISHING MARKETING SUCCESS STORIES

The marketing engine behind the leading brands of the fishing & marine industry.

Lake Effect Lures

2x Online Sales

Partnered with the largest conservation organization to revamp their online Prescence.

Bloop Bead Co.

2.5x Online Sales

Scaling a hunting dog company to nationwide presence using online ads.

Ice Hawk Fishing Gear

Double Digit ROAS

Start-up company capturing market share aggressivley with paid ads.

3x Sales

Hunt Arsenal

4x Sales

Bloop Bead Co.

7x Order Volume

South Texas Slings

4x Sales in just 6 months

Ultimate Hunt Giveaways

SPECIALIZED MARKETING FOR:

Fishing Marketing Agency

Fishing Brands

Apparel, bags, packs, storage, and the accessories anglers carry every trip.

Marketing For tackle brands

Tackle Brands

Jigs, swimbaits, spinners, crankbaits, spoons, plastics, floats, and terminal tackle.

Marine product marketing

Marine Products

Boats, motors, kayaks, trailers, marine electronics & accessories, and the dealers who sell them.

Run an outfit, lodge, or preserve? See how we market for outfitters and guides: Click Here

Meta Ads · Google Ads · E-mail Marketing · Web-Design · Media Production

3x growth in just 6 months

We were handed the opposite of the usual problem: a product that already won every time it hit the water, and an audience that had never heard of it. Lake Effect didn't need explaining to anglers on the Great Lakes, it needed to be put in front of everyone else.

So we built around proof instead of persuasion, and ran the brand as two seasons under one identity, moving creative and budget ahead of the ice and open water windows instead of chasing them. The result was 3x sales in six months and a catalog that produces twelve months a year instead of spiking twice.

This wasn't building a brand from nothing. It was making sure the rest of the country finally found the one that was already working.

Frequently Asked Questions

Most common questions from outdoor brands about marketing agencies.

Why does my fishing brand have followers but no sales?

Because follower counts come from content anglers enjoy, and sales come from content that shows the product solving a problem. Most brands post hero shots of fish. The ones that sell post the bait in the water, the retrieve, and the eat — then put budget behind whichever one performs.

How do I compete with Rapala, Berkley, and Strike King on a small budget?

You don't outspend them. You out-specific them. They have to sell to every angler in the country. You can own one species, one technique, or one region completely and be the obvious choice there. Lake Effect Lures didn't beat the majors — it owned Great Lakes anglers first, then expanded off that proof.

Are pro staff and sponsored anglers actually worth it?

Depends how you structure it. A pro staffer who posts one photo a month is a discount program, not marketing. One who sends you usable footage every trip is a content engine. Build the agreement around deliverables you can turn into ads, not around free product.

How much should a fishing brand spend on advertising?

Most brands we work with under a million in revenue land somewhere between 10% and 20% of revenue. Under that you never gather enough data to learn what works. Over it, you're usually scaling something that hasn't proven it should be scaled.

How do I market a fishing guide service or charter?

Differently than a product brand — the goal is a full calendar, not units sold. See how we market outfitters and guides. Click here