No, and neither can anyone else. Both platforms prohibit firearms and ammunition advertising outright, so any agency telling you otherwise is either lying or about to get your account banned. What we do instead is build the revenue on channels you own — web, email, and SMS — where nobody can shut you off.

Apparel, plate carriers, packs, belts, holsters, lights, knives, optics, storage, training, and range facilities. The line moves and it's enforced unevenly, so creative matters as much as the product — an optics ad shot on a rifle gets flagged, the same optic shot alone doesn't. Most rejections we see are avoidable.

Usually, and usually it's creative rather than policy. Meta's automated review flags weapons imagery without context, so the fix is leading with the person, the use case, or the product in isolation instead of the rifle. Beyond that, a clean account structure and a backup ad account mean one flag doesn't cost you a quarter.

Done right it helps them. Demand generation drives people to your dealer network as well as your own site, and we can geo-target around dealer locations. Dealers see sell-through rise when the brand behind the product is being advertised — the ones who complain are usually the ones nobody's driving traffic to.

Not on budget. On specificity. The majors have to speak to every shooter in the country, which means they can't speak precisely to anyone. You can own one use case, one platform, one price tier, or one problem completely — and that position is structurally unavailable to them.

It's worth it if you show up with something to show and a plan for the six weeks after. Most small brands spend everything on the booth and the travel and nothing on follow-up, which is where the orders actually close. The show creates the conversation. It doesn't finish it.

Most of our clients do. Your person keeps brand and content. We handle paid media, tracking, and the technical execution that eats a generalist's entire week — plus the compliance side, which is a full job by itself in this category.